Britney Spears has endorsed numerous products and brands through her career, but the most prominent are her Britney Spears perfumes. While other celebrity fragrance brands have started strong and gradually died out, Spears’s has maintained a prominence in the market. Her brand has had longevity, which many experts credit to the celebrity’s continued engagement with the development of Britney Spears perfumes. Britney Spears perfume tries in its own way to copy her lifestyle. Its fresh scents and delicate yet bold and predatory ingredients are what you might get with Britney herself.
She takes an active part in selecting what goes into the bottle, giving the Britney Spears perfume line an authentic feel. The first few Britney Spears fragrances were developed in cooperation with cosmetics company Elizabeth Arden.
Her first perfume, called Curious and released in 2004, mixed sweet magnolia and vanilla in a pretty blue bottle. The following year, Spears came out with Fantasy, a Britney Spears perfume for her that broke the sales records that Curious set.
In 2018, Spears’s Fantasy in Bloom perfume was named Fragrance of the Year at the Hollywood Beauty Awards, the Oscars of the fragrance industry. Spears has released more than 20 perfumes.
Shop our Britney Spears perfume collection for women online at Fascination Perfumery.